Taylor Reed — Visual Designer
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Victoria & Albert

How do you increase museum engagement in a digital world?

The Victoria and Albert museum is free to the public so worldwide visitors can browse its collections. This is not the only service it provides, so I created an ad campaign that shows how V&A is not only a museum, but much more.

Victoria & Albert Museum

The Victoria & Albert museum is free to the public so visitors worldwide can browse its collections.

This is not the sole thing this museum provides, so I created an ad campaign to show how V&A is not only a museum, but much more. “How do you increase museum engagement in a digital world?”

*Aurasma is now HP Reveal, but these billboards still scan the same.

 

Client
Hypothetical Project

Scope of Work
Interactive Aurasma* billboards
Promotional video
Social Media contest
Snapchat Filter

classic, surprising, cultured

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Try scanning this with Aurasma

You might see something interesting.

*Aurasma is now HP Reveal, a free smartphone-compatible app available on the App Store and Google Play.

 
 
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Snapchat Geofilter
Live March 13, 2017.

In just 4 months, there was 13.5K users and 740K+ views. As of May 1, 2018 there are 52.1K users and more than 3.1MM views.

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Software Used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Aurasma

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