“How do you distribute air-purifying plants to city-dwellers in heavily polluted areas?”
Concrete Botany
Concrete Botany is a company based in Bakersfield, CA, one of the most polluted cities in the USA. This company specializes in providing city people with air-purifying plants to help alleviate the stress and toxins that come with city living.
Client
Hypothetical Project
Scope of Work
Logo design
Identity design
Illustration
Packaging
Mobile app UI
Digital marketing
Natural, Whimsical, Relaxing
Where it Begins
Concrete Botany needs a way to ship air-purifying and uplifting plants to their audience in a convenient way, as well as have a digital presence before the creation of their stand-alone store.
“At least 30 minutes of exposure to green areas decreased high blood pressure and stress in individuals living in the city”
The Solution
While researching, I discovered that at least 30 minutes of exposure to green areas decreased high blood pressure and stress in individuals living in the city.
With Concrete Botany’s collateral, I emulated that effect using whimsical illustrations, textured, natural packaging, & vibrant imagery for the target audience to experience their own green area, whether it is accessed physically or digitally.
Software Used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and InVision
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