Victoria & Albert Museum
The Victoria & Albert museum is free to the public so visitors worldwide can browse its collections.
This is not the sole thing this museum provides, so I created an ad campaign to show how V&A is not only a museum, but much more. “How do you increase museum engagement in a digital world?”
*Aurasma is now HP Reveal, but these billboards still scan the same.
Scope of Work
Interactive Aurasma* billboards
Social Media contest
classic, surprising, cultured
Try scanning this with Aurasma
You might see something interesting.
*Aurasma is now HP Reveal, a free smartphone-compatible app available on the App Store and Google Play.
Live March 13, 2017.
In just 4 months, there was 13.5K users and 740K+ views. As of May 1, 2018 there are 52.1K users and more than 3.1MM views.
Software Used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Aurasma
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