Taylor Reed — Visual Designer
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Roll It Up Ice Cream

How do you make an ice cream shop’s website look professional, without losing its vibrant & casual core? Focus on a strong user experience and underlying structure before adding the fun treats.

How do you make an ice cream shop’s website look professional, without losing its vibrant & casual core?

Roll It Up Ice Cream

Roll It Up Ice Cream is the southeast United State's first rolled and liquid nitrogen ice cream shop. They wow sweet lovers looking for an exciting way to enjoy their frozen treats, in over a year of operating.

I felt happy, as a frequent customer with an eye for improvement, when a co-founder, Tony Garcia, reached out to me. They wanted a more efficient website. One that customers and potential franchisees could look at while retaining vibrant core.

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Client
Roll It Up Ice Cream

Scope of Work
Website Redesign

vibrant, sweet, friendly

A Sweet Challenge

 

While collaborating with Tony on this project, I began with an audit of the existing site. This determined what was working and what needed improvement.

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Simplifying for Users First

 

We noted that the previous site had nice pictures of Roll It Up's ice cream and their contact form often. With this in mind, we decided to clean the site up a bit.

We defined three (3) customer goals: gaining franchise info, finding nearby stores, and choosing the dessert they want.

 
RollItUpIceCrea_mobilesite_UI_graphicdesign_screens.jpg
 

Sweet Results

 

Roll It Up’s website relaunched in March 2018.

After that, visitors easily find what they need, whether it's dessert or business-related. Pageviews increased by 64% and user sessions 82% compared to the previous month.

 

 
 

Software Used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Squarespace


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