Taylor Reed — Visual Designer
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Mora Crafts

How do you visually present an art supplier differently from the norm? You create a visual identity for this art distributor’s East Asian-inspired creative business.

How do you visually present an art supplier differently from the norm?

Mora Crafts

Mora Crafts is a distributor of artist necessities such as pens, inks, paper, stationery, and other creative tools. People interested in creating expressive, East Asian-inspired artworks and pieces are thankful for this company. 

 

Client
Mora Crafts

Scope of Work
Logo design
Identity design
Publication design
Catalogue

artsy, cultured, calm

More about Mora

 

When Mora Crafts expanded from simply stationery to canvases, inks, tools and other artist materials, they needed a consistent identity that stayed true to their roots and promoted their products to creatives that express their work in a different, creative light.

 
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Software Used: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign


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