Taylor Reed — Visual Designer
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Concrete Botany

How do you distribute air-purifying plants to city-dwellers in heavily polluted areas? Creating a visual brand identity, mobile app user interface, and packaging design is a good start.

How do you distribute air-purifying plants to city-dwellers in heavily polluted areas?

Concrete Botany

Concrete Botany is a company based in Bakersfield, CA, one of the most polluted cities in the USA. This company specializes in providing city people with air-purifying plants to help alleviate the stress and toxins that come with city living. 

 

Client
Concrete Botany

Scope of Work
Logo design
Identity design
Illustration
Packaging
Mobile app UI
Digital marketing

Natural, Whimsical, Relaxing

 

Where it Begins

 

Concrete Botany needs a way to ship air-purifying and uplifting plants to their audience in a convenient way, as well as have a digital presence before the creation of their stand-alone store.

 
See the process behind the brand.
At least 30 minutes of exposure to green areas decreased high blood pressure and stress in individuals living in the city

The Solution

 

While researching, I discovered that at least 30 minutes of exposure to green areas decreased high blood pressure and stress in individuals living in the city.

With Concrete Botany’s collateral, I emulated that effect using whimsical illustrations, textured, natural packaging, & vibrant imagery for the target audience to experience their own green area, whether it is accessed physically or digitally.

 

Software Used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and InVision


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