Concrete Botany is a company based in Bakersfield, CA, one of the most polluted cities in the USA. This company specializes in providing city people with air-purifying plants to help alleviate the stress and toxins that come with city living.
Scope of Work
Mobile app UI
Natural, Whimsical, Relaxing
Where it Begins
Concrete Botany needs a way to ship air-purifying and uplifting plants to their audience in a convenient way, as well as have a digital presence before the creation of their stand-alone store.
While researching, I discovered that at least 30 minutes of exposure to green areas decreased high blood pressure and stress in individuals living in the city.
With Concrete Botany’s collateral, I emulated that effect using whimsical illustrations, textured, natural packaging, & vibrant imagery for the target audience to experience their own green area, whether it is accessed physically or digitally.
Software Used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and InVision
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